So... I'm reading Frank Luntz's new book...

...titled, "What Americans Really Want... Really"

Luntz provides some disturbing data and analysis, with the following finding representing ground zero in terms of sending me into a deep depression:

Page 180 - "This generation is the first to reject American Exceptionalism."

By "this generation" Luntz is referring to what he pegs "The 2020 Generation," those born between 1980 and 1991.

Folks... my daughter was born in 1987. Her friends and many of her colleagues come from that generation. Based upon my personal experience, observation, and interaction with "The 2020's," and having just read Chapter 6 of Lutz's book... his research findings sound not simply plausible, but right on target.

For those of my generation - heck, for anyone over 30 - my advice is this: The next time you're in a bookstore with 20 minutes to kill, grab a copy of "What American Really Want... Really," plop yourself down in a chair, and read Chapter 6.

You may be surprised at what you find out. And even those of you who - like me - tend to possess... umm... a certain self-confidence that, "yeah, I know about today's kids and young adults," will no doubt learn a thing or two which hadn't previously been on your radar.

If nothing else, check out the Amazon page I provided the link to up above and read the reviews and comments concerning the book.

I'm telling you... this book seems well worth reading.